Sexton Enterprise
Brand Guide
The official brand guidelines for Sexton Enterprise and its media properties. For press, partner, and promotional use.
Logo
The Sexton Enterprise logo is a blue rounded square with "SE" lettering. Use the primary version on light backgrounds.
DO
Use on white or light backgrounds. Maintain clear space around the mark equal to the logo's corner radius.
DON'T
Stretch, rotate, or alter the proportions. Don't change the logo color. Don't add shadows or effects.
Colors
LinkedIn Blue
#0A66C2
Dark
#0d1117
Dark 2
#161b26
Surface
#f7f8fc
Typography
Inter — Primary Font
Sexton Enterprise
System font stack fallback. Weights: 400 (body), 500 (labels), 600 (emphasis), 700-800 (headings), 900 (hero). Tracking: headings at -1.5 to -2.5px letter-spacing.
Voice & Tone
Direct. Opinionated. Useful.
Every property speaks with its own voice, but all share a common DNA: practical over theoretical, specific over vague, and decisive over hedged. We don't "leverage" things. We don't "deep dive." We say what works and what doesn't, backed by data and experience.
For the full voice guide, see kokasexton.com.
Properties
When referencing Sexton Enterprise properties in media, use the formats below:
CORRECT
"Koka Sexton, founder of Sexton Enterprise" or "Sexton Enterprise, the parent company of Chief Content Marketer"
AVOID
"Sexton Enterprise's Koka Sexton" (Koka is the founder, not an employee). Don't conflate individual properties as Sexton Enterprise products.